Will Adwords Work For My Business?

If Yellow Pages can work for you, if newspaper advertising can work for you, the answer is almost certainly "Yes!". Even if the others don't work, Google Adwords probably will. Read on!

Why, then, are so many businesses spending so much on Search Engine Optimisation (SEO) and Adwords campaigns for meagre if any rewards?

There are two steps to securing an enquiry or a sale from a web site.

The first is about ensuring your campaigns achieve the click throughs (people clicking on your advert, listing or link) to visit your site and see what is on offer.

The second is about ensuring they can find what they want and the information they need quickly and easily once they arrive.

For this presentation we will concentrate on a few keys to Adwords success in getting relevant visitors. Likely buyers, in other words.

Adwords are based upon keywords and key phrases. You have just a very few words to attract your visitor before they have gone off to somebody else's site. Choose them very carefully indeed. How do you do that?

For instance, type televisions into a search engine. If it's Google, you will see three adverts at the top, several down the right side and a link to many more. In other words, most do not even appear on the first page. These are pay per click advertisements and the advertisers are not paying enough in the competition to get themselves seen.

What does this mean? It means you have to get some idea of what it will cost you to get a click through by being seen on a search page high enough up for those searching to have a chance of seeing it. You cut your costs down by researching further. You find words or expressions that are used often enough to attract good business, but which the lazy or the very rich see as not being worth the trouble. These cost less. The returns are almost always worthwhile and can be enormous. But how do you know what they are or how to find them?

One way is to experiment. Design an Adwords campaign and run it for a few days or a week. Check your results frequently. Are you achieving click-throughs? How much are they costing? Are they resulting in sales? Next week try again with a different set of keywords and a different advert. Monitor that one closely. Carry on until you are happy with some successful campaigns. Or have gone broke finding out.

Alternatively, you can use a tool like Wordtracker with its very powerful keyword analysis capabilities, showing not only how often a word or phrase is used, but how many of your competitors are using it too.

Finally, if yu want to see what the competition is doing very directly, there is www.KeywordSpy.com
to help you give your site the exposure it needs. It helps you discover which keywords your competitors are using. An invaluable aid to finding your own competitive edge.

We have a strong relationship with those of our customers for whom we handle their Google Adwords and online advertising campaigns. We put much of our success down to Wordtracker. Make sure your SEO suppliers and Adwords managers are using Wordtracker.

If you don't have the time or are afraid you don't have the skills, we have the expertise and the experience. Talk to us about what you need. We can do it for you. Call 020 7183 8378 now.