Web Site Marketing

If your web site is not performing for your business, is it because you are failing to attract visitors? Or are the visitors arriving but then leaving immediately?

A web site is never a completed work, more a constant work in progress. The life blood of a web site is its visitors. Web site marketing is all about getting relevant visitors needing what you offer so they can be turned into buyers. Put another way, it is about getting more business, so the visitors must be prospective buyers, not people who have arrived by mistake. Once there, your site must quickly show them what they need to know and present easy ways to buy or to contact you.

You understand your business. You probably also understand how to market your business using traditional media but that may not be of help on the World Wide Web. We understand web site marketing and can work with you to achieve the most optimal results by utilising your knowledge of your business and our web site marketing expertise.

There are a number of ways to market a web site and the correct mix varies from sector to sector, and varies between businesses within a sector. Talk to us about how we can help you choose the best methods for you and what we can do to make them work for you. Here are some basics, but if you find all that just too overwhelming, simply call us and we will help yuo choose the best ways to get your site noticed by those you wish to visit.

Search Engine Optimisation (SEO)

This is the starting point. It is about making your web site easy for the search engines to find and index. Then when surfers type what they are looking for into the search box of their browser, the search engines can present your web site within the list as representative of what that surfer is looking for. There are a lot of books written on this subject, plus even more blogs, tutorials and articles available on the web. These range through the good and the bad to the downright misleading. See what Wikipedia has to say about SEO. Note especially what it says about changing HTML on your site, so be wary of "professional experts" who tell you they need not have access to change your site's code.

Every web site designed and developed by the team at Stop Watch Web is built with visitors and search engines in mind. It is easy for the visitors to find and buy what they want and easy for the search engines to index and to follow the links they love so well.

Pay Per Click (PPC)

The quickest way of attracting new paying visitors to your web site if you get it right. An expensive waste of money if you get it wrong. It is responsible for attracting many millions of buyers to web sites, those visitors spending many billions of dollars, pounds and other currencies around the world. You pay for each "click" on your advert and each click brings a visitor to your site.

A related technique is Pay Per Impression (PPI) whereby you advertise your web site or your business by the number of times, usually measured per thousand, your advert or banner is seen on other web sites.

Inbound Links

The original method of finding your way around the World Wide Web when it first came into being was by following the links from web site to web site. Google and other search engines still regard quality links as an extremely important gauge of a site's worth to the web "community". On the down side, link farms and other methods of obtaining links from sites which hold no near relevance to yours are seen as spamming and you can get seriously penalised for using them.

Forums, Articles, Newsletters, Newsfeeds and Blogs

These are all methods of attracting quality inbound links.

Writing copy which helps or interests your target audience in some way and presenting your copy on your own web site as well as directly to your subscribers' inboxes (newsletter) or browsers (RSS newsfeeds) or more random audiences on article publishers' and public relations web sites is an excellent source of new visitors. Make sure there is a link back to the relevant page or section on your own web site.

Alternatively, contribute to relevant forums or blogs by starting threads or adding comments. Ensure your signature block contains a link back to your own web site.

Talk to us about marketing your web site. We are here to help. 0113 320 0303